If you haven’t hopped on the hype train yet on creating videos for your social media posts, you’re probably missing out on an enormous opportunity.
As we traverse through the age of digital marketing, there are far more opportunities for video marketing, ad creation, and short video content.
Here are video marketing statistics you need to know in 2022 to take advantage of the hype.
Video Marketing Statistics: What Consumers Need To Know
Are you one of those who endlessly scroll through their phones while watching online videos?
If you’re curious to discover what goes on behind the videos you’re watching, here are some video content marketing statistics you can check out.
1. YouTube Is The Second Largest Search Engine
Have you ever looked up something on YouTube?
Interestingly, the internet video giant ranks second to Google, with over 3 billion monthly searches.
It ranks above other search engine competitors, including AOL, Yahoo, and Ask.com combined.
With almost all content imaginable available on the platform, there’s no doubt why YouTube viewers watch around 1 billion hours of content daily.
2. The Rise Of Video Consumption
As users lean more toward watching online videos, consuming video content has also taken a gigantic leap.
According to Wyzowl, internet users consume around 2.5 hours per day watching videos in 2022, compared to 1.5 hours in 2019.
3. Market Share Of Videos In Internet Traffic
Are you wondering why you keep seeing video content while browsing online?
Well, that’s mainly because Internet video traffic is estimated to be 82% in 2022, according to Cisco.
These numbers come from views or downloads across the web.
So, the next time you’re accessing the web from your computers or mobile devices, check for yourself if you’re going to watch a video.
4. Video Content To Mobile Devices
With mobile devices becoming more accessible to more and more people, it has also allowed users to view videos.
Statistically, more than three-fourths of consumers watch videos on mobile, according to eMarketer.
Given the portability and advanced technology equipped with a mobile device, you can watch and create videos on the go.
5. Power Of Social Media Video Content
What’s the first thing you check when browsing the web?
If the answer is social media, you are already under their influence.
Whether you’re checking out Instagram stories or Facebook videos, there’s no denying that users love viewing video content from these platforms.
According to Animoto, consumers rank videos as the number 1 type of content across social media.
6. The Rise Of Online Video Games
As the scene for gaming continues to gain popularity, so are clips generated from highlights, casual gaming, or streaming websites.
According to Statistica, gaming video content gained $9.5 billion in revenue in 2020.
With society slowly taking video games in generating content, who knows where these numbers will end up in the upcoming years?
Video Marketing Statistics: What Marketers Need To Know
As video marketing continues to evolve, marketers need to keep ahead of the pack in creating content for their audience.
Brands are slowly adapting to the use of videos on digital platforms as a marketing tool.
Therefore it creates saturation in the market.
With a lot of players in the digital market, here are some video marketing statistics you should know.
1. Brand Trust
With 62% of consumers preferring videos over text and image content, brands and businesses use video to gain user attention.
As audiences learn to trust brands that have uploaded videos on the web, it is becoming necessary for brands to stay relevant.
Marketers now use video content as part of their digital marketing strategy, with 53% of users hoping their favorite brands do so, according to HubSpot.
2. Text Vs. Video
Would you instead read walls of text or watch a video presentation?
If you’ve answered the latter, then you’re thinking like the 59% of executives who prefer videos, according to Forbes.
It’s more appealing to watch videos that engage with you, unlike text that is plain and boring.
Some videos perfect for company presentations are explainer videos and video promotions encompassing a brand’s vision.
3. Investable Marketing Tool
Surprisingly, video marketers have a favorable return on their investment when it comes to video content.
With positive video marketing stats, 88% of brands and creators are satisfied with their return on investment.
A brand’s video can be marketed through video ads to generate leads or customers.
4. Publishing On Social Media
According to the latest video marketing statistics, pairing social media with video marketing efforts is attractive for video marketers.
Wyowl says that 89% of video marketers plan to publish content on social media, placing YouTube on the pedestal as its utmost priority.
Under the radar comes LinkedIn, with 63% of marketers planning to create videos on the platform.
With a wide selection of social media platforms, you’ll have a broader reach to upload more videos to advertise your brand.
5. Digital Purchasing
After all the shenanigans that have happened over the past few years, e-commerce has skyrocketed in its growth.
People started buying almost everything digital, mainly through their mobile devices.
According to Google, nearly 75% of online grocery shoppers still purchase from their first retailer.
That shows that reaching the target audience first influences loyal customers in the market significantly.
6. Blog Posts
Have you wondered why readers enjoy other blogs with the same content as yours?
One of the reasons other blog-creating websites attract readers is by incorporating video content in their marketing strategy.
According to Moz, blogs with video posts are three times more likely to attract inbound links than blogs without video.
7. Email Subscription
One of the key video marketing statistics you need to know comes in the form of an email subscription.
With users receiving TONS of emails daily, giant walls of text with image content combined become boring and redundant.
54% of consumers prefer emails that have videos included, according to HubSpot.
Businesses use email to send vital information to customers, so their preference for receiving emails is critical in video marketing statistics.
8. Content Strategy
Marketers say video content is the best way to attract traffic to their brands, based on the data from HubSpot.
By adding videos to the content strategy, marketers can effectively attract internet users onto their landing page, which leads to profit and sales.
A content strategy can include video blogs, YouTube links, or other video ideas for your target audience.
As businesses are restricted from hosting live events because of the pandemic, they have resorted to hosting live video events.
The popularity of webinars has seen a significant rise to 46% usage from video marketing statistics by Wyzowl.
Live webinars still allow customers to interact with businesses while learning essential data in the comfort of their homes.
Webinars also allowed another dimension for companies to address their customer’s needs of only hosting at a specific location.
10. Live Videos/Online Video Selling
When buying products online, do you trust entrepreneurs who sell their products live?
Fueled by lockdown restrictions, real-time selling through social media has become an effective way for buyers and consumers to interact.
According to Finances Online, live videos are an advantage for businesses since it adds authentic interactions between companies and consumers.
Watch out for the rise of live video content, as it may become the norm for entrepreneurs and businesses in the future.
11. Video Interviews
Have you ever experienced being interviewed online?
With the growing trend of using interviewing platforms, recruitment has become easier for organizations and applicants.
According to Legal Jobs, sixty percent of HR managers have experience in using online interviews, which is six times faster than phone interviews.
Instead of the traditional way of traveling to the companies for an interview, you’ll enjoy it hassle-free in the comfort of your own home.
12. Video Production Tools
Granted that new video production tools come out each year, it’s becoming easier to produce high-quality clips for video marketing.
Surprisingly, purchasing high-end tools to complete a video project isn’t necessary for businesses and brands.
Just look at this ad for a Bentley that was shot using an iPhone 5!
With tools available today, nothing will stop you from marketing video success except yourself.
Video Marketing Statistics: Social Media
With how influential social media is to internet users, we’ve added video marketing statistics according to these platforms.
1. Twitter Video Marketing Statistics
- 82% of users watch video content on the platform, and 90% of those views happen on mobile.
- Video views increased by 62% from 2019 to 2020, which is perfect for video marketers who use Twitter to post online video ads.
- Tweets attract 10x more engagement if it includes video content. Keep this in mind if you want Twitter users to notice your brand.
- Two billion videos are watched on Twitter globally each day. This means that your target market is out there. You just need to find it.
- Video ads on Twitter with buttons or links that lead to the brand’s website increase Twitter users’ retention rate by 60%.
2. Instagram Video Marketing Statistics
- Instagram ads have three times more engagement through comments if it contains a video on the post.
- 70% of Instagram users watch videos as stories daily. This is one of the video marketing statistics that will help you strategize your content planning.
- Around 25% of Instagram consumers have purchased something after viewing an IG story. It goes to show how powerful video as a marketing tool is.
- Stories captured using mobile outperform studio-generated stories by 63%. With a handy mobile and a creative mind, you can go viral in just one story.
3. Facebook Video Marketing Statistics
- Video posts on Facebook have a 0.26% engagement rate compared to the overall rate of 0.15%. Not bad for the number one social media platform.
- Facebook, as the main video marketing channel, is preferred by 84% of video marketers, according to Hubspot.
- Consumers will remember a brand 23% more if it appears within 3 seconds of an ad. This is handy in converting users to loyal customers.
- Square videos take up 78% more space on the screen compared to landscape videos. Maximizing real estate in your post can make a tremendous difference.
- Over half a billion Facebook users watch videos on the platform every day. That’s an enormous stat in our list of video content marketing statistics.
4. YouTube Video Marketing Statistics
- The video marketing giant has 2.3 billion monthly logged-in users. As some YouTube viewers aren’t logged in, definitely expect the total monthly users to be bigger.
- 70% of YouTube watch time is done using mobile devices.
- 90% of people learn about new brands using YouTube.
Video Marketing Statistics: Forecast
In this digitized age of marketing, we have the numbers and marketing statistics to keep ourselves ahead of the game.
Here is a forecast over the foreseeable future on how things might shape the digital landscape.
Here are some trends and forecasts to watch out for in the video marketing industry:
1. Losing Out To Ad-Blockers
It’s true that if your published videos contain more video ads, you’ll gain more income per click.
Interestingly enough, 48% of users hate watching too many video ads, which leads quite a number of them to install ad-blockers.
This is one of the biggest video marketing stats that might become problematic for marketers in the future.
So, the next time you’re going to post videos, consider how many relevant ads are necessary to get effective Facebook, YouTube, and Twitter video views.
2. Digital Video Budgets Will Rise
Proven to be an effective tool for gaining consumer internet traffic, the budget for social video ads will continue to grow in 2023.
According to Business Insider, the performance of spending on video ads shows that this marketing strategy works across digital platforms.
With this video content marketing statistics in mind, are you going to be one who will take advantage of this trend in e-commerce?
3. TV Will Take Over The Market
Do you subscribe to Netflix, Hulu, HBO, or other streaming platforms?
If the answer is yes, brace yourselves for more ads on your screen, as we expect $210 billion to be invested in 2023.
What’s even more interesting is that TV will represent 80% of global video ad spending in 2023.
With the general public having easier access to television through laptops, tablets, and mobile, there is no doubt why it is targeted by TV.
We’ve approached the digital age where the global internet traffic is influenced by video as a marketing tool.
With these video marketing statistics, you have the leverage to become one of the most effective video marketers on the web.
Investing in video marketing is not a simple task. You’ll still need to do in-depth research to capture your audience’s attention.
But once you’ve established a good video marketing strategy, you’ll be one step ahead of the competition.
Frequently Asked Questions: Video Marketing Statistics
With all the information you’ve read about video marketing stats, you must have some questions in mind.
Are you wondering about the whys, hows, and what-ifs?
Don’t worry. We’ve got you covered.
1. What Is A Video Marketing Strategy?
A video marketing strategy is a comprehensive plan a marketer uses to create content strategically.
It involves methods to effectively sell a specific brand to a target audience through simple digest video marketing efforts.
Once video marketers capture the attention of the user base, they now employ different techniques to achieve retention.
Of course, strategic planning goes hand in hand with intermediate or advanced analytics.
2. Why Is Video Marketing So Effective?
Simply put, we resonate more from watching a short marketing video than reading a blog post.
When given an option to choose between reading text with images and video content, people will choose to watch videos almost all the time.
Why? Because we perceive different content, we give more attention to videos.
3. How Big Is The Industry For Video Marketing?
If you think that the market size for video marketing isn’t that big, then you better rethink that thought.
According to Statista, the U.S. alone is predicted to spend $81.05 billion in 2022 and grow to $134.5 billion in 2026.
With billions of dollars invested in driving traffic to brands and products, video marketing is slowly becoming necessary for companies to stay relevant.
4. Will Video Marketing Be Effective In The Near Future?
Some of you might think that video marketing will soon die down once the world returns to normal.
We’d like to tell you that video marketing will still be an effective tool moving forward.
As we traverse the digital world, we’ve realized that video marketing IS the future considering its effectiveness in driving attention and sales.
Some influencers can also do personalized videos in collaboration with brands to make their products more appealing to the public.
5. Is It Too Late To Become A Video Marketer?
Considering that there’s no sign of video marketing coming to a halt, it is never too late to create video content.
Remember that some of the biggest influencers today only needed one viral video to gain traction.
If you’re questioning whether to become a video marketer, study these statistics and assess for yourself if it’s worth it.
Remember that you’ll never know if things will work out unless you try.