When you want to reach thousands of your customers and potential ones, having a landing page is a great way. If they click your ad or perhaps a link on their email, they’ll get redirected to the landing page.
Landing pages are more efficient for many digital marketers since they do not need to spend much time and money on website builders. Instead, they can use templates from a landing page builder.
However, it isn’t as simple as we all think. We need to consider many factors when choosing the best landing page builders for our marketing campaign. The main point is to increase the conversion rate, which means you need to turn the users who’ll click the link into your customers.
After reading this guide, we’re sure you’ll find which builder fits your needs the most, including your budget.
Best Landing Page Builders: A Table of Comparison
You’ll find plenty of landing page builders on the internet. Most of them are easy to use for beginners, while you’ll see some that are quite difficult to navigate. Also, you’ll be able to find free builders and ones that are quite expensive.
Depending on your needs and budget, you’ll surely find the one for your marketing campaign. However, remember that the necessary elements are present to get incredible results.
Your conversion goals will be easier to achieve with five must-have elements. Thus, to assist you, we’ve prepared a guide to help you choose the landing page builder for you.
These builder software tools are the top choices of many companies, and at the same time, they have features that will definitely fit your goals. Keep in mind that the list below is ranked randomly.
Here’s a table that you can refer to for quick information when comparing each of them:
|Best Landing Page Builders||Best Feature||Price|
|Hubspot||Interactive editor||$45/month starter package *free Marketing Hub|
|Carrd||No account needed to publish||Free|
|Sendinblue||Smooth drag-and-drop feature||$65/month *free version has no landing page builder|
|Readymag||Fonts, images, and icons library||Free|
|Unbounce||Efficient A/B testing options||$79/month|
|Leadpages||Easy integration||$49/month *14-day free trial|
|Landen||Fast and simple||Free|
|Convertkit||Customizable incentive and confirmation emails||Free|
|Instapage||Fast landing page creation||$68/month|
|SwipePages||Conversion-focused features||$29/month *14-day free trial|
|GetResponse||Webinar promotions||$15.58/month *30-day free trial|
|Landbot||Engaging landing pages||Free|
|Wishpond||Unlimited landing pages||$49/month|
|Ucraft||Easy to use||Free|
|Landingi||Unique design features||$29/month *billed once annually|
|Mailchimp||Online payment processing||Free|
|Lander||Custom code editing||$16/month|
|Wix||Partner platform services||$4.50/month|
Best Landing Page Builders: A Review
Let’s now have an in-depth look of what the best landing page builders can offer to help you have a more informed decision.
This platform offers the best tools for building landing pages. You’ll be able to create and test landing pages without hiring designers. Plus, you can check if it generates leads. Although they offer a free version of the Marketing Hub, it doesn’t include the landing page tool.
HubSpot is perfect for businesses that want to see the value of comprehensive marketing software tools. Since you’re already paying for a professional level of Marketing Hub, you don’t need to purchase a separate landing page builder.
It offers many built-in templates, and the best part is that they are editable. That means you can add images anywhere on the page as and when needed.
You can also make the landing pages personalized for each visitor. However, these features are accessible to HubSpot customers only.
The major downside of this tool is the free version, as there is a very limited feature that you can do. Also, the cheapest plan, the Starter Package, offers a landing page builder with a limited version. That said, if you need full access, you would need to pay around $800, which can be too costly for startups and freelancers.
- Easy to use, even those with no design skills
- Lead generation checking
- Personalized landing pages
- Built-in mobile-responsive templates
- Limited features on the free version
- Some templates have basic UI
- Expensive pricing to access all features
This is a powerful platform that allows you to create landing pages and simple responsive sites. It is very easy to use, and you can complete one page in just a few minutes. From landing pages to webinar signups, you’ll create one without much effort.
This tool provides a lot of templates, and since it’s easy to use, you only need to move blocks and layers to customize the page. You can add text, images, videos, and more with just a few clicks and drags.
The best thing about this platform is that you don’t need to create an account to create and publish your landing page. Plus, the pages are mobile-friendly, and before you publish them, you can see what it looks like with the preview button on the side.
The downside of this platform is that the free version doesn’t have a contact or sign up form. You need to upgrade to a pro plan if you prefer to have this feature. Fortunately, it will only cost you $19 per year, which is still a pretty good deal.
- Editable mobile-responsive templates
- Easy-to-use platform
- Can preview the landing page
- No need for an account to publish
- No contact or sign up form
- No blogs available
- Can only create a one-page website
This tool started as an email marketing software platform before evolving into a dedicated marketing and sales management system. It offers plenty of marketing tools, including a landing page builder.
It might be new when it comes to landing page builders, but this tool surely is one of our top choices because of its excellent features. It has an email marketing tool, instant chat, and more.
Sendinblue’s interface for its drag-and-drop feature also works smoothly. The templates also come with modern designs, and you can adjust them according to your preferences.
It is also easy to use, and you can publish the page without spending too much time figuring out what to do.
However, you need to avail the premium plan to get access to its landing page builder tool. Despite the price, it is still considered one of the affordable options in regard to marketing tools.
- Easy to use
- Modern templates
- Smooth drag-and-drop builder
- Landing page goals and reports
- Needs to be a Sendinblue customer
- Landing page builder is available from the premium package only
- No email address verification
Similar to other platforms in this list, this is a free site builder that can handle landing pages. It is very straightforward, making it a good option for online business owners. You won’t need to learn much about coding and web design. Plus, when you sign up, they’ll guide you extensively.
The best feature of this free landing page builder is the vast library of fonts. You’ll have access to custom fonts from Adobe Typekit built in to make your designs stand out, which many builders don’t include.
You’ll also find plenty of images and icons that you can use to make your landing page unique and according to your preference. There are also many modern templates to choose from, and their blank templates are highly flexible.
Just like most free landing page builders, you won’t be able to have custom domains. Their branding is present as well.
Once you buy an upgraded plan, additional features will be accessible, including Google Analytics.
- Easy to use
- Fonts, images, and icons library
- Flexible blank templates
- Responsive customer support
- Hard to navigate tutorials
- Custom domains
- Branding badge (free version)
When it comes to building landing pages, this is probably one tool that comes into the professionals’ minds. It offers one of the most reliable drag-and-drop features. This tool isn’t just about making simple landing pages since it focuses on the ones that convert.
This is probably one of the best choices if you’re looking for an all-around builder. It supports A/B testing, visitor stats, and Google Ads integration. In fact, Unbounce is considered to be the best tool for A/B testing. However, this tool isn’t ideal for beginners because of the steep learning curve.
Package-wise, there are three, and the main difference between each is the number of landing pages that can go live at the same time.
The most expensive package will allow multiple landing pages to go live. That means you can utilize the tips to optimize your landing pages for multi-channel marketing from Web Design Ledger.
Their pricing is probably one of the most expensive ones. Still, you’re getting the best value for your money, especially if you choose the enterprise package.
- Powerful, flexible editor
- Unbounce convertibles (pop-ups)
- A/B testing options
- Multiple pages can go live (paid plan)
- Slight learning curve
- Not ideal for beginners
For free landing page builders, this is probably one of the most flexible editors since you have complete control over their designs. When you choose one of their templates, you can easily adjust it according to your needs and preferences.
The platform’s landing page designs are beautiful and responsive, and you can edit them, from spacing to CSS, to give them a fresh new look. You can change how it looks, especially if you want to adjust every pixel of your landing page.
Although its flexibility makes the learning curve more difficult, with the templates they provide, it’ll be easy to adjust gradually. Plus, all the templates are mobile-friendly.
One thing to take note of is their branding. You may want to upgrade to a paid plan to remove the branding. Also, you’re only allowed to submit forms of up to 10 per month.
- Highly responsive support
- Easy to use
- Highly flexible
- Mobile-friendly templates
- Has branding
- Lacks power compared to other free builders
- Limited templates
If you are looking for the cheapest platform to help you create landing pages, Leadpages is among the best landing page builders. It is perfect for small businesses because of its price point.
You’ll find more than 160 mobile-friendly templates that you can use. Its easy-to-use drag-and-drop feature is also probably the main reason for using this tool.
Plus, it helps small companies connect to their target audience, collect leads, and close sales. You can easily integrate them into websites, pop-ups, and more.
The tool’s plan starts at $25 per month, and you can easily build landing pages from the templates it offers. However, the A/B testing feature isn’t available for the starting price.
You’ll need to purchase a higher package to avail the feature. That said, if you’re already using the tool from another platform, you can just opt for the starter package.
- Very affordable
- Efficient editor
- Easy to use
- Quality A/B testing feature
- Some templates require payment
- Limited customization feature
- A/B testing is for higher package
This tool is one of the best choices for beginners. It provides a step-by-step guide and questionnaire, assisting you until you complete your landing page.
This is another easy-to-use platform ideal for making Coming Soon pages. Also, you can use this to guide users toward the site. You’ll also be able to collect their emails and then export them manually.
You can also choose campaign landing pages, perfect for collecting leads, or an idea validation landing page for your products that are not yet released.
When you click each element, it will open a sidebar to edit its contents and styles. You can use the blocks for email capture forms, pricing tables, FAQs, and more. The templates are limited, but it gives you enough flexibility to adjust the designs.
The free version also gives you limited access to features. You won’t be able to integrate with your email provider. When you purchase a plan, it will give you email integration and, at the same time, allow you to remove their brand on your pages.
- Fast and simple
- Gets updated regularly
- Felxible designs
- Missing email integration (free plan)
- Disabled custom domains (free version)
Whether it is your first landing page or not, ConvertKit can give you the best basic tools you’ll need. To top that off, they’re one of best free landing page builders.
If you want to grow your numbers without spending anything, ConvertKit is the perfect tool. It offers plenty of tools to help you with your marketing campaign.
It can help you launch your new project and grow your audience. Plus, it validates your marketing strategy.
You’ll most likely love the capability to customize incentives and send confirmation emails to give away a lead. You also don’t need to learn how to code because everything can be done with this tool.
From setting up a host, buying domains, choosing a theme, to installing WordPress, you can manage them on this platform.
Since it’s free, we may not find technical downsides. That said, this tool could be better if it offered more templates, as only a few are available.
- Fully mobile responsive landing pages
- Customizable incentive
- Free photos from Unsplash
- Very limited templates
- Needs paid subscription to access integrations and automation
- Not many advanced features, even with an upgraded plan
This tool is all about speed, and many professionals, teams, and businesses consider this tool the best. The main reason for its fast builder is that it is more basic than Unbounce. Plus, it’s easy to use, even for beginners.
Many companies, such as Verizon, have used this tool. You’ll find that they provide a very high conversion rate, which can be 400%. With its super-fast landing page builder, you’ll create quality pages without waiting. Also, there are personalization options to help you get more engagement from your audience.
There are plenty of templates to choose from, and you can have your landing pages live in minutes. It comes with A/B testing and real-time Google Analytics. However, to access the A/B testing feature and other tools, you’ll have to pay for a higher package.
Suppose you are already using the features from other platforms. In that case, you may want to consider purchasing their cheapest package, which is the Core.
- Fast landing page building
- Ideal for beginners and professionals
- Superb analytics reports
- Easy to use
- Not as flexible as Unbounce
- No pop-up options
- A/B testing feature is available from the Optimization package or higher
11. Swipe Pages
This tool is affordable, but still, you’ll get premium features. It offers a handful of beautiful conversion-optimized landing page templates. If you’re unsure if this is the right tool for you, it offers a 14-day trial period to try its features.
According to most experts, there are five ways to boost your conversion rate, and one of them is to optimize the page for performance and accessibility.
Swipe Pages can help you with it as it has conversion-focused features, such as dynamic text replacement. The toll also has a drag-and-drop feature to create responsive landing pages.
Like most tools, it has an A/B testing feature to measure the pages’ performance using in-built analytics. However, many users say that there are bugs in the system.
Thankfully, their support team is always there to assist. Also, its pricing is one of the most affordable regarding landing page builders.
- Conversion-focused features
- Quality templates
- Responsive customer support
- Very limited templates
- Has bugs
- Inconsistent user-interface settings
This tool helps companies generate income from landing pages by making their contact list receive exclusive incentives. It also ensures high conversion rates, perfect for startups or those who’re still growing their audience.
This is probably one of the best free landing page builders, as you can create one landing page in the free version. It is also great for showcasing what you sell through its ready-made sales funnels.
Its best feature is the capability to promote webinars to attract more audiences for a higher conversion rate. Plus, it offers a dynamic template builder that you can use to create an excellent landing page design.
However, its drag-and-drop feature is not efficient as it lags from time to time. It could make your landing page building take more time than usual.
Still, we recommend this tool, especially for small businesses on a budget. If you prefer unlimited landing pages, paying $15 is worth it.
- Full of features
- Integrated email marketing features
- Promote webinars
- Can be income-generating
- Laggy drag-and-drop editor
- Some features can get in the way of landing page building
- Forced to upgrade at 1,000 page views
Landbot has a different approach when it comes to building landing pages. Most builders are static, but this platform allows you to create interactive landing pages.
As the name suggests, they use a chatbot to guide you in the signup process. You can choose between two styles: casual and elegant. Plus, you can customize the colors to your liking.
What you’ll love about this free landing page builder is that you can create engaging landing pages. You can send messages or ask questions to your visitors. You can also guide them through the signup process for webinars and products. You can then collect their email addresses through this engagement process.
You’ll also love that you can easily arrange the blocks with its drag and drop feature. However, the free version only offers 100 chats per month and 30 blocks for each bot. For many online creators, this is considered enough to start.
Still, if you need more, you may want to upgrade the plan, which includes additional integration aside from unrestricted chats.
- Engaging landing pages
- Easy drag-and-drop feature
- Ideal for small businesses
- Signup process guide
- answer options are limited
- can’t upload custom icons
- inability to pop up on the side
This tool has various landing page templates perfect for different needs. You have the option to host your landing pages on their platform or embed your forms on other websites.
The best feature of this platform is its multi-step form. Instead of letting users sign up for one lengthy form, it is separated into pages. The first part is where the easy-to-answer questions or fields are, and the second page will be for the other questions or requirements.
It’s also easy to use as it only takes a few clicks to edit and style your landing pages. You can also switch from desktop view to mobile view to ensure that your landing pages are perfect for all types of devices.
However, you have to note that the free version doesn’t allow you to exceed more than 500 visitors a month. You may want to upgrade for more visitors if your goals are big.
That said, for small businesses, this is a perfect tool to start.
- Easy to use
- Multi-step form
- Lead generation services
- Easy to switch from desktop view to mobile view
- 500 unique visitors per month (free version)
- Needs more drag-and-drop elements
This tool isn’t just a landing page builder; it also offers unlimited landing pages, social content, and pop-ups for a small price. The only limitation you’ll get is the monthly maximum number of lead generation from its toolkit.
This easy-to-use platform may not be free, but it is one of the builders that offers the best value. For $49, you’ll have unlimited landing pages, pop-ups, and social content that can provide a high conversion rate.
The platform also has an intuitive editor that makes it easy for beginners to build landing pages. You won’t need skills in design or programming, and once done, you can easily publish your landing page anywhere, including on social media sites.
Keep in mind that this isn’t a dedicated landing page tool. It means that the landing page building features you’re getting are quite limited compared to other tools in this list. Still, $49 for no limitation is a great deal.
- Unlimited landing pages, social content, and pop-ups
- Low starting prices
- Intuitive UI
- Great value for money
- Not a dedicated landing page tool
- Limited customization
- Editor non-comparable to Unbounce or Instapage
Similar to Carrd, Ucraft has a free landing page builder plan. This platform is ideal for small businesses, bloggers, and online creators. With this tool, you’ll be able to create beautiful and responsive landing pages. The free version gives you access to 18 templates, but if you upgrade, you’ll get 52 more templates.
This easy-to-use builder is perfect for beginners, as just like other builders, you can drag and drop the elements anywhere on the page. It means you don’t need to learn how to code to build your landing page.
As noted, you’ll get a few templates to start with, but if you want to use more, you’ll have to pay. We don’t think it’s a major downside since it’s very straightforward.
However, you can no longer change your template after building the page. You’ll be stuck with it once you choose the template. Also, some features are quite laggy at times, which can be frustrating and annoying.
Plus, the free version doesn’t have basic integrations, so upgrading to a paid one is needed to access the feature.
- Drag-and-drop feature
- Fast to build pages
- Comes with a free plan
- Few free templates
- Laggy features at times
- Lacks basic integrations (free version)
With this tool, you can choose to use their templates or create one from scratch to build beautiful landing pages. They also offer assistance where they make a landing page for you. You’ll just need to contact them. Overall, Landingi gives you the basic tools you’ll need to create landing pages.
Simplicity is better to have than complexity when it comes to creating landing pages. Fortunately, Landingi incorporates that since their templates have simple yet unique designs to gain a higher conversion rate.
Its landing page builder will also help you process testing and analytics to identify which strategy is worth it for your business and your goal. That said, before you purchase this tool, take note that its A/B testing feature comes in more expensive packages.
So if you are already using one from a different tool, you may want to get the cheapest package Landingi offers.
- Simple, unique design features
- Solid editor
- Unlimited landing pages
- Can build pages from scratch
- A/B testing feature is only available in more expensive packages
- Limited integration for the cheapest package
- Better customization power
This tool is an all-in-one solution to your marketing needs, especially for small businesses. It claims to have helped its customers increase its audience growth rate by 36% with its landing page creator. If you don’t have an e-commerce store set up yet, there will be no problem when using this platform.
With around 13 million users, this platform is one of the easiest to use on this list. With just a few clicks, you can create stunning landing pages. It is also one of the best platforms for testing your products and ideas before launching.
You can directly connect it to your e-commerce website if you already have one or sell your products from the landing page as it accepts online payment through Square.
One problem is that although it has a great free plan, you may need to opt for premium packages, especially when your needs for your email, subscriber, or numbers increase.
- Online payment processing
- Increase audience growth
- Generous free plan
- Can sell your own products
- email scheduling is not available in the free plan
- Expensive premium plans
This tool is ideal for small businesses as it comes at very affordable prices. When you avail of higher packages, it gives you more traffic on your landing page generation.
Lander offers a lot of templates for your landing pages. Plus, each of them can help you in many situations, such as events, products and services, and app downloads. It also integrates with Google Analytics and other popular marketing tools.
What you’ll probably love about this tool is its custom code editing feature on its landing pages. Also, the basic package will give you up to 5,000 visitors monthly. For some, it could be insufficient, so calculating how much traffic generation your PPC has is a must.
Since it’s one of the cheapest options, the features you are getting are quite inefficient. You’ll also find the integration unreliable in some cases. Lastly, it may not be the best editor for some marketers.
- Custom code editing
- Affordable prices
- Lots of templates available
- A/B testing on all packages
- Not the best editor
- Not the most customizable tool
- Integration can be unreliable at times
This is one of the fastest landing page builders when it comes to the free versions. Once you sign up, building your landing page will be straightforward.
During the setup, you’ll choose whether it is for launching a product, mobile app, event, or service. After that, you’ll add a name and choose a template.
Although creating a simple landing page is easy and fast with this tool, sometimes you’ll most likely be confused when you try to customize it. Still, it is fast and free, and you can even track analytics with it.
If you decide to upgrade, you may start to wonder what the features are because there is no clear description of what restrictions will be available.
- Comes with a free plan
- Fast landing page creation process
- Minimalist templates
- Track analytics (free version)
- Confusing designs
- No description for the paid version
- missing content blocks
This platform is probably one of the most famous landing page builders today, and many marketing professionals use it because it has a very easy-to-use builder.
Wix has been in the industry for years, and because of its nifty features, it became popular with many companies for its marketing campaign.
It can create various types of pages, perfect for different scenarios. You’ll be able to make “Under Construction” or “Coming Soon”.
It offers more than 500 beautifully designed templates. Plus, you won’t have much of a hard time since it is one of the easiest tools to use.
If you prefer to start from scratch, you’ll be able to create custom landing pages with the tool’s blank canvas editor. This feature will give you more control. That said, the best feature you can enjoy is hiring a freelancer or an agency to build a landing page for you through their Wix Partner platform.
However, it doesn’t provide much customization, especially with the templates. It means if you want to adjust the template according to your preference, you will need to build your page from scratch.
- Easy-to-use builder
- Wide range of landing page options
- Partner platform for services
- Not as customizable as the others
- Uneditable template
- Your site isn’t transferrable
Create Your Own Landing Page With Ease and Confidence
For a successful and fulfilling marketing campaign, landing pages can help businesses greatly. However, don’t just choose any builder to create your landing pages. Make sure you use one of the best landing page builders.
We have provided them on the list. Some are free, while others will require you to pay for better features. Keep in mind that you may need to use more than just one builder as some features are relatively cheaper than the other landing page builders.
So, when you create your landing page, use trusted ones: the builders that can give you higher conversion rates.
Best Landing Page Builder FAQs
Do you want to learn more about landing page builders and building? Allow us to answer some of the most common questions people ask about them, which you also probably have asked more than once.
1. What is the best landing page builder?
Plenty of landing page software tools can be the best for you, but we think that Unbounce can top them all. Many famous companies, such as Vimeo, the New York Times, and New Balance, have used this tool to create their landing pages. It offers an all-in-one solution to all your marketing needs.
You’ll find plenty of tools that will allow you to get an excellent conversion rate. This builder makes critical decisions that focus on helping users take action.
It may not be ideal for beginners as there’s much of a learning curve. Plus, the price is also something to consider, especially when you need more features as you need to pay more for higher packages.
Still, with all the features you’re getting, you can say that it’s worth the price, making it the best landing page builder.
2. How much does hiring someone to build a landing page cost?
The price range will depend on who you would hire. If you hire a newbie freelancer to build your landing page, you may be charged $5 to $15 per hour, which is roughly estimated to be $50 to $300. On the other hand, a professional freelancer may charge you between $15 to $150 per project.
If you want a web development agency to create your landing page, they will charge from $150 to $3,000 per landing page.
The final price will always depend on the complexity of the project. As a general rule, the more technical it is, the higher the price will be.
3. Which is the best free landing page builder?
You can use many free landing page builders for a starter, but ConvertKit is above them all. It provides business tools like email marketing software and landing page designs. It is ideal for professionals and newbies who want a better conversion rate.
Aside from the tools you’re getting, you’ll have better accessibility as it is very straightforward. After you’ve published the page, you can share it on social media sites like Facebook.
Plus, it has a plugin that allows you to embed the landing page on your existing WordPress site.
It is 100% free to create unlimited landing pages or contact forms. However, if you upgrade your plan to a paid one, you’ll have more features to access, like automated funnels and sequences.
4. What do the best landing pages have?
There are many elements for a landing page to be considered the best, but make sure that it is clean and organized.
When placing blocks or other elements, avoid placing them anywhere you want to. Instead, create a design that makes it beautiful and easy to navigate.
Also, ensure that your landing pages target your audience individually to give them a more personalized touch. Doing so, you’ll have better traffic, leading to a higher conversion rate.
It’s also recommended to add a good call to action, and when you make one, keep it simple. Too many options could irritate the audience, and you may lose a chance for additional traffic.
5. Are landing pages worth it?
Yes! Whether you have a big or small business, creating landing pages is totally worth it.
Businesses with more than 10 pages can increase conversion by up to 55%, while those with more than 40 landing pages had an increase of 500% in their conversion rate.
It is a perfect tool for your marketing campaign and promotions. You can share them on social media sites, so when an audience clicks it, you’ll most likely increase the number of your audience.
6. How many hours does it take to build a landing page?
An average landing page creation will take eight to 48 hours. But remember that it could take longer, especially when the page you’re making has a lot of complexities.
Also, you have to consider certain factors. If you are making custom landing pages, it could take more than average since you’ll build it from scratch.
You’ll create a layout and plan what you need to put. Unlike when you use a template, you just need to move the blocks and drag and drop the elements.
Plus, building your first landing page could take a while if you are a beginner. After a few experiences, though, you’ll become more accustomed to it.
7. What is the cost of a landing page?
The cost will depend on what the goal is. A good-quality landing page can cost anywhere between $1,000 and $1,500. On the other hand, a strategic landing page is around $1,500 to $2,000.
If you’re aiming for a dynamic one, you might want to prepare $2,000 to $5,000.
However, these prices may change depending on certain factors, such as the builder itself. If you will hire an amateur, professional, or an agency, or build it yourself.
As mentioned, you should also consider the technicalities of the page. The more complex it is, the higher the cost will be.