Based on a recent study, email collection forms are among the most effective tools for converting site visitors and viewers. It has a success rate of 15%, which is much higher than that of search ads.
This figure gives you a glimpse of what the best online form builder can do for your company. So, if you are a business owner, finding it should be a top priority.
This is easier said than done, given how many form builder tools you have to sift through. To help you out, we’ve done some of the legwork by taking a close look at some of the best options today.
Best Online Form Builder Comparison Table
Here’s a quick rundown of the best online form builders you can use to generate leads and increase sales:
| Form Builder | Free Version | Best Feature |
| Paperform | No free plan | Creates beautiful but functional online forms |
| HubSpot | Yes | Effective tool for comprehensive inbound marketing |
| Popupsmart | Free plan plus a money-back guarantee | Optimized for popup forms |
| JotForm | Yes | Extensive selection of free templates (Over 10,000) |
| Forms.app | Yes | Robust free plan |
| AidaForm | Yes | Easy to use with a simple but effective interface |
| ClickUp Forms | Yes | Many features for online form customization |
| Google Forms | Yes | Compatible with Google Docs and Google Sheets |
| Wufoo | Yes | Practical and advanced functionalities |
| 123FormBuilder | Yes | Lots of collaborative features for team projects |
| WPForms | Free version: WPForms Lite | Uses smart conditional logic |
| Zoho Forms | Available after sign-up | Effective in gathering detailed information |
| Formstack | Free trial for 14 days | Optimized for business and professional forms |
| Elementor | Free for Elementor Pro users only | Suitable for adding complex questions to your online form |
| Gravity Forms | No free plan | Builds online forms on any level of complexity |
| Sendinblue | Yes | Lets you add multi-list subscription fields |
| Pabbly Form Builder | Yes | Email marketing, billing, automation, and other business-critical features |
| Optimonk | Yes | Lead generation and conversion |
| Moosend | Yes | Very easy to use |
| Typeform | Yes | Creates online forms that are very engaging |
| FormKeep | Yes | For programmers, web developers, and coders |
Best Online Form Builders for 2022
Whatever type of online form you want to make, there is a tool you can use to build it. Here’s a closer look at some of the top options today:
1. Paperform
Paperform is a very popular tool among small business owners. It allows you to cut down on labor-intensive work, streamlining your form creation process and making your life much easier.
What makes Paperform so effective is that it offers a healthy combination of aesthetics and functionality. It has a library of over 650 templates, and each one is optimized for a specific application.
While it means that you don’t have to build your online form from the ground up, there is still much room for personalization. You can pick any of these ready-made forms and customize the smallest details.
With Paperform, you can create an unlimited number of forms and use an unlimited number of fields. On top of this, the software is compatible with over 3,000 apps, allowing you to unlock other capabilities. As for security, the tool is compliant with the latest GDPR requirements and is CAPTCHA-enabled.
One thing you need to note about this form builder is that it does not come with a free plan. That said, it has a flexible pricing structure, which makes it suitable for any budget size.
2. HubSpot
HubSpot is a marketing software company that offers various products for inbound marketing, sales, and customer relations. One of the many software solutions in its arsenal is a free online form builder.
Users love this about HubSpot because it has a very clean interface. What’s more, it has an impressive selection of templates for various applications. You can use it to create anything from signup and registration forms to contact forms.
HubSpot’s form builder stands out even more if you use the company’s advanced CRM tool. That is because you create notes, assign a lifecycle stage, and do a bunch of other stuff with all the contacts that you generate using one of its forms.
HubSpot is an all-in-one solution for both your sales and marketing teams. Moreover, it does not have a steep learning curve, especially since it uses a highly intuitive drag-and-drop method for form creation.
3. Popupsmart
For most businesses, 95% of their visitors end up leaving the website without buying. If you want to improve your own conversion rate, one of the best ways to do it is to create popup forms.
A popup form helps promote a seamless experience whenever someone navigates your pages. It allows your site visitors to access the content they need, making it easier for them to trust your brand. In return, whenever they are ready to make a purchase, there’s a higher chance they will buy it from you.
When it comes to building popup forms, few options can beat Popupsmart. It is a no-code tool that lets you build contact forms, registration forms, signup forms, and more—all without any experience or coding skills.
One thing that sets Popupsmart apart from other form builder tools is that it offers advanced targeting features. You can tweak your form’s appearance to match your target audience, depending on your niche or industry. It is also possible to display your forms based on the language, device, location, traffic source, and other parameters.
While all of these sound complicated, Popupsmart has built-in templates you can choose from, allowing you to create a form in under five minutes.
4. JotForm
JotForm is another popular online form builder that makes short work of busywork. It uses a wide array of functionalities, from conditional formatting and payment support to report generation and task automation.
Navigating JotForm is a breeze, even if it is your first time using the tool, thanks to its drag-and-drop user interface. You won’t have any problems building your online form while customizing fonts, color schemes, and backgrounds along the way.
This feature will come in handy once you start working on one of the more than 10,000 available templates. It is one of the most comprehensive libraries you will find in the online form builder space.
Whether you want to build a registration form, contact form, evaluation form, or any other, this site has got you covered. In fact, it is no surprise that 15 million users trust it for their online form needs.
JotForm comes in four paid tiers that serve a wide range of price points. It also has a free plan that includes all the essential features of the app.
5. Forms.app
There are countless online form builders on the market today, and many of them are your run-of-the-mill tools. Forms.app is definitely not one of them, as it brings something unique to the table.
It comes with a free plan that offers all the features you see in the higher-tier packages. What’s more, you get to use it for as long as you want without having to part with a single dime.
Before you start wondering what the catch is, note that you can use Forms.app to create beautiful online forms that are highly functional in a matter of minutes. Plus, it is very easy to use, and you will be able to maximize its features even if you are a novice user.
Now for the downside. It’s worth noting that the free plan has a limited capacity. That said, you could always upgrade to paid plans with a monthly or yearly subscription.
6. AidaForm
You can count on AidaForm whether you want to create a traditional online form or one that is somewhat informal. It is highly customizable but has an easy-to-use interface.
AidaForm is known for being one of the most reliable online form builders today. That said, it has another key advantage over many of its competitors. It is also pretty effective as a landing page builder.
Granted, AidaForm is relatively new to the online form industry. Also, it does not have some of the advanced features that other top brands offer.
Even if that’s the case, the online form builder has managed to win people over with its simple but effective interface. It also has some of the best templates you will find today. There are 15 categories to choose from, so you will have no problems finding one that fits your unique needs.
AidaForm’s free plan is relatively generous, but if you feel like upgrading to a paid plan, you’ll find that it is affordable.
7. ClickUp Forms
ClickUp is a comprehensive tool designed to help businesses manage their projects and centralize their communication channels. Part of its offerings is ClickUp Forms, which comes with a bunch of features needed to create online forms for any use case.
Like most of the top online form builders today, ClickUp boasts a drag-and-drop UI that is very easy to master. You can use it to move task fields as well as create one with Custom Fields.
On top of this, you could choose your primary color, add an image of your choice, and put a description in the upper portion. All these features are designed to give you enough operating room to create your ideal form.
ClickUp Forms offers a great way for you to streamline the way you receive and process work demands. It also allows you to turn surveys into actionable plans that can help you hit your targets.
8. Google Forms
Google is one of a handful of names in the world that need no introduction. That said, not too many people know that it can do so much more than process your search queries. The company also has a suite of digital tools, including the widely used Google Analytics, Google Sheets, and Google Docs.
You can add Google Forms to this long list.
Google Forms is arguably the best free form builder you will find today. It is simple yet powerful and has the advantage of being compatible with some of Google’s other offerings. For instance, all the forms you create are built into the Google Docs suite.
From there, you can easily access all the data through Google Sheets for analysis.
Google Forms is free, accessible, and very functional. However, its design is a bit limited when it comes to personalization. You can access other capabilities by upgrading to a paid plan.
9. Wufoo
Wufoo is under the SurveyMonkey umbrella, which has been around since the late 90s. Curiously enough, its online forms sport a somewhat simple design, highlighting the fact that it is one of the oldest tools in the form builder space.
At first glance, you would think that it is no match for some of the top form builders in the market. Once you get past its crude aesthetics, you will realize that it’s one of the most powerful tools in terms of functionality.
Wufoo has a very intuitive user interface that even first-time form builders will find easy to navigate. So, if you are not one for fancy instructions, this tool offers a practical solution.
Nevertheless, it is capable of advanced reporting, closes automatically at the threshold, and disregards double submissions. Plus, you can integrate it with some of today’s most popular apps, including Salesforce, Zapier, and Mailchimp.
10. 123FormBuilder
Creating forms can be a very tedious task, especially if you are building it from the ground up. That said, it can also be as simple as 1-2-3.
With 123FormBuilder, you can make a registration form, application form, order form, or any other type of online form without breaking a sweat. Simply browse and choose from over 2,000 templates, and get to work with its no-code drag-and-drop builder.
However, if you want a bit of a challenge and would like to code your very own form, 123FormBuilder lets you do it in CSS.
One of the many things that set this tool apart is that it offers you the best of both worlds. You do not have to sacrifice the functionality of your forms if you want to make them look good.
What’s more, it has tons of collaborative features, making it a big help when taking on advanced team projects. You can also integrate it with some of the best site-building tools like Wix and Weebly.
11. WPForms
Around 42.3% of all websites use WordPress. That is a little over two out of every five sites that are online today. If your site is one of them and you are looking for a contact form plugin, look no further than WPForms. It has been around since 2016 and has delighted millions of users from all over the world.
What makes WPForms unique, aside from the fact that it is optimized for WordPress, is that it is powerful but easy to use. Even if you are a beginner, you do not have to miss out on the benefits of an engaging online form.
WPForms uses smart conditional logic, allowing you to prepare high-performance forms in just a few minutes. That said, before you subscribe to a plan, note that it lacks built-in instructions. Also, it is a bit pricier than some other form builders.
12. Zoho Forms
Zoho is another name that marketers are very familiar with. It is a one-stop promotion shop covering email hosting, CRM, website creation, and more. Surveys and online forms are some of the things it specializes in, too.
Zoho Forms offers a wide range of templates that cater to different areas of interest, including lead generation, human resources, and more.
There are a number of design themes for you to choose from, but banners and scratch cards are not available. For this reason, it is more suited for job application forms, testimonial requests, and other practical use cases.
That said, it allows you to set conditional rules, collect through payment gateways, and use CRM functionalities to manage submissions. These and other features allow you to collect more detailed information. However, some people feel that it has a steeper learning curve than others.
13. Formstack
When it comes to security requirements, not all businesses are created equal. Some industries have stricter data rules than others, and they need an online form builder that can stand up to the task.
Formstack is one such tool. It creates forms that are compliant with both GDPR requirements and the Health Insurance Portability and Accountability Act. In addition, it has built-in workflows, is compatible with Google Sheets, PayPal, and other apps, and can build sophisticated forms.
Another thing you will love about Formstack is its A/B testing tool. You can use it to try out different versions of your form to see which one does best.
Formstack has all the features you need to build a professional-looking online form. On top of this, it supports electronic signature and payment functions. That’s why it is the go-to form builder for many businesses, especially those in business administration, health care, and HR.
14. Elementor
For an online form to be effective and engaging, you often need to incorporate complex questions. This won’t be a problem with Elementor. It is code-free and highly intuitive, but it allows you to create engaging forms in a matter of minutes.
Elementor is actually a WordPress site and landing page builder, and it claims to be responsible for over eight million of today’s websites. If you are among those who already use it, this form builder tool is yours for the taking.
However, note that you need the Elementor Pro to use its form widget. The plugin is free, but you will have to shell out $99 every year for the Pro package. Investing in the premium plan gives you access to loads of other pro widgets, including CTA buttons, testimonials, pricing tables, and more.
Having this many options can be problematic if you are a first-time user. The good thing is that Elementor has all the video tutorials you would ever need to use the tool to its fullest.
15. Gravity Forms
Gravity Forms is another online form builder that is powered by WordPress. In its early days, it was designed to do nothing more than gather relevant but basic information. As time passed, more and more people became blown away by its wide range of features.
Today, you can use Gravity Forms to build simple forms, complex forms, professional forms, and anything in between. It is powerful enough to create dynamic surveys but is simple enough for users with zero experience in form building. It even lets you choose whole sections, buttons, and field types.
Another cool feature of Gravity Forms is that you can set what happens whenever a user completes one of your forms. So, whether you want to send them a custom message or a link or redirect them to another page, it’s up to you. This functionality is accessible from within the form settings.
16. Sendinblue
Sendinblue is not just your ordinary online form builder. It is a comprehensive platform that can help businesses with email marketing, ads, landing page building, and more. One of its cool features is a free tool that lets you build signups and other forms to update user profile information.
This form builder is unique because it lets you add multi-list subscription fields. As such, your customers can sign up for multiple mailing lists with just a single form. This feature is useful in creating a better user experience, which allows you to generate more leads.
Note that Sendinblue does not have form templates. However, it does let you create new fields through an unlimited number of attributes. This way, you can customize a signup form and turn it into a contact form. Also, it is GDPR-compliant and uses a double opt-in method for a secure subscription process.
17. Pabbly Form Builder
Pabbly is another powerful tool that does much more than just build online forms. At the same time, it also specializes in email marketing, billing, automation, and other business-critical processes.
One of the many things that make Pabbly very effective is that it does not require any technical skills from its users. While it has advanced features, they are all laid out nicely on a simple platform designed not to confuse anyone.
Plus, it has a robust security structure and supports two-factor account access.
The form builder allows an unlimited number of submissions, file uploads, users, storage, and other parameters. It is fully customizable, from the spacing between your form fields to the font styling and background. You also have the option to integrate it with over 300 other applications to unlock other functionalities.
18. Optimonk
There are many steps involved if you want to turn a visitor into a lead and a lead into a buyer. You must remove all barriers by answering their questions, addressing their concerns, and giving them the help they need.
Once you have earned their trust and laid the foundation for a meaningful business relationship, you could qualify them.
Your ability to close them later would depend not only on the quality of the contact form you use. It also rests on the sum of all the customer experiences in every stage of the purchasing journey.
In this scenario, you do not just need a good online form builder. You need a comprehensive onsite optimization platform. That is where Optimonk comes in.
Optimonk has helped over 40,000 websites convert leads into sales. You can use it to create a compelling online form that captures high-quality leads and then turn them into loyal customers using the same tool.
19. Moosend
Moosend is an all-in-one email marketing and automation tool designed to drive real business gains. It lets you craft and launch email campaigns within minutes, allowing you to focus on other business processes that bring more growth.
The Moosend form builder is one of its many functionalities. This tool, along with its landing page builder, can help you stay one step ahead of the competition when it comes to connecting with your target audience.
One thing that stands out about Moosend’s online form builder is that it is very easy to use. While many other brands can claim the same thing, Moosend takes it to a whole new level.
With Moosend, you do not have to mess around with a single line of code. What’s more, its interface is so intuitive. There are also tons of modern-looking templates you can edit quickly.
20. Typeform
While the last few form builders are part of a more comprehensive marketing tool, Typeform specializes in surveys and online forms. It has been around for 10 years, but if it’s your first time seeing it, you’d think that it is a young company.
Typeform has a very innovative approach that gives off a fresh and hip vibe. It finds new ways to make the form creation process fun without sacrificing functionality or performance.
With Typeform, you can create online forms that users will be excited to complete. The designs are sleek, and all the other elements are very immersive.
The best way to describe an interaction with its contact forms is that it feels like talking to a human. The method behind it is a bit complicated, but the good thing is that it is surprisingly easy to set up.
21. FormKeep
FormKeep veers away from the usual route taken by many of today’s top form builders, which is to eliminate the need for coding altogether. Instead, it offers a robust form backend for your existing online forms.
That said, it does not require iframes or extensive JavaScript libraries. Rather, it strikes a healthy balance between coding and drag-and-drop technology.
FormKeep allows you to build your own form from the ground up and sprinkle it with your personal style elements. Once you are done, you can integrate it with other apps like Zapier, allowing you to manage your data effortlessly.
With its unique approach to form creation, it is best suited for programmers, web developers, and coders.
Why Use an Online Form Builder Software?
After learning about the best form builder tools, let’s talk about why you need to create forms in the first place. Here’s why a paid or even free online form builder would come in handy for your business:
1. It makes lead generation much easier.
If you ask any marketer, they will tell you that lead generation is one of the biggest challenges facing businesses today. It can be a seriously hard, costly, and tedious process to go through. Everything starts with a good lead, and you wouldn’t be able to close any sale without it.
Here is where the best form builders come in. They allow you to collect data that you can then use to engage potential customers. With inside information on your target audience, you have a higher chance of success when you present your goods or interact with them in other ways.
2. It allows personalization.
The form creation process is quite simple, especially if you use the right form builder tool. There are many form templates you can use, so you do not have to start from scratch.
That said, you have the option to modify your questions as you see fit. This feature is one of the many things that make online form builder apps even more effective. They allow you to create engaging forms depending on your niche.
By creating customized online forms, you increase your chances of having an engaged audience. In turn, you will get more insightful responses, allowing you to obtain useful and actionable information.
3. It is easier to deploy.
When it comes to online forms, the form creation process is just the first step. Once you are done building them, you need to make sure you deploy them to your target audience.
Again, having access to a powerful form builder is very helpful in this situation. It allows you to share your web forms quickly and effortlessly. And this is true whether you create basic forms or advanced forms.
Another advantage of using a reliable form builder tool is that it lets you reach more people. That’s because the software can help ensure that the form’s URL is brief and easier to share.
On top of all these, you can choose which social media platforms to launch your forms from. Alternatively, you can use the information from your contact list. You could not enjoy this level of flexibility without a great online form builder.
4. It ensures accurate data collection.
If you own or run a company, you will find yourself making big business decisions on a regular basis. Each one can have a profound and lasting impact on your organization, which means that you have little room for error.
Fortunately, we live in a digital age where virtually any form of information is within reach. That said, you need to make sure your data is accurate before you use it for whatever purpose. With the right form builder tool, this is one less thing for you to worry about.
You could use it to post the right questions or queries each and every time. In addition, a flexible form builder allows you to integrate some functions with customer relationship management or CRM tools. Doing this will make data uploads easier, so you can process the info more quickly.
5. It makes split testing possible.
In the context of data collection, split testing or A/B testing is the process of using different variations and measuring their effects on certain parameters. For instance, you can use different fonts, colors, or form fields to see which ones will generate the most engagement.
This is very hard to do with paper-based forms. It is tedious, time-consuming, and costly. Fortunately, it is something you can do easily with the right online form builder software.
You can create different versions of your contact forms, for example, and find the one that brings the best results. This way, you significantly cut the amount of time needed to fine-tune your questionnaires, payment forms, or other materials.
6. It reduces labor-intensive work.
The best online form builders are compatible with other tools commonly used for payment systems, marketing, and other applications. This is a very important feature because it saves you a lot of time and energy when you want to access different functionalities.
You do not have to leave your form builder just to manage another process. In other words, you can do everything seamlessly from one place and not have to jump through many hoops.
On top of this, you can reduce the amount of labor-intensive work without compromising your system’s security. That’s because the best form builder software solutions can help you comply with General Data Protection Regulation or GDPR requirements.
7. It increases the engagement rate.
Around 67% of people who stumble upon an online form do not finish it, but why? There are a number of reasons behind form abandonment, but the most common are the following:
- Security concerns
- Forms that are too
- Unnecessary questions
- Too many distractions
When it comes to security, using a form builder offers a great solution because the best ones are compliant with the GDPR. They are also the best tools to use in making professional forms that are engaging, minimizing the bounce rate and maximizing the submissions.
8. It makes the form creation process faster.
Creating an online form from scratch can be time-consuming, especially if you try to code it yourself. It becomes doubly problematic if you do not have the skills to do it correctly. The best option is to use the best online form builder you can get your hands on.
You could easily find a drag-and-drop builder, which is highly intuitive and requires no special skills or prior experience. These tools streamline the whole process, allowing virtually anyone to create compelling forms within minutes. Plus, they offer a safe, transparent, and simple way to obtain and collect useful information.
Take Your Pick!
Online forms are more helpful to a business than you might think. They can help you get in touch and build a relationship with more potential customers, generate leads, and increase sales.
That said, you need to create a compelling form to achieve the result you want, and only a reliable builder can help you do that. So, take your pick from our selection and start working on your online form today!
Online Form Builder FAQs
1. What is the best way to build an online form?
Building online forms used to be a tedious process that required special skills. Thanks to online form builders, things are so much easier now, even enjoyable. If you want to create an engaging form that your target audience will find stimulating, do it with a form builder.
2. Which online form builder is best for you?
Before you can answer this question, you need to identify what your goals are first. Based on this information, you can decide which features you need. And if a free plan is not enough to meet those needs, look for a paid subscription with all the functionalities you are looking for.
3. Can you create online forms for free?
Yes, there are tons of free online builders and free plans you can tap into as long as your requirements are not too advanced.
4. Are online form builders safe to use?
Yes, the best form builders are GDPR-compliant, which means they adhere to the principle of affirmative consent. It involves the idea of opting in instead of the opt-out approach.
5. How do I make my online forms look professional?
One way to make a form seem professional is to use vertical and horizontal lines to create some structure around the text fields.
