Cheaper Alternatives to Yotpo: Finding the Best eCommerce Solution for Businesses

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Finding cheaper alternatives to Yotpo is a fantastic way for businesses to find affordable eCommerce solutions. Packed with competitive features, Yotpo is a hard-to-beat platform, but there are a few notable contenders to consider.

In this guide, we’ll explore some top solutions followed by their features, pros, and cons.

Cheaper Alternatives to Yotpo: Top 6 Options

Finding Yotpo alternatives is a breeze with a good understanding of what Yotpo is, along with its pros and cons. Several notable programs offer high eCommerce functionality paired with user-friendly features you’ll love. Let’s explore six of the best alternatives.

1. Feefo

Feefo is a fantastic platform that serves as a cheaper, equally functional version of Yotpo.

With this platform, you can find customized pricing plans that match your eCommerce needs. There’s also a unique element that allows store owners to analyze individual feedback from customers.

Using the feedback feature, you can focus on buying patterns to ensure you’re offering the most relevant promotions to your audience. With many personalized, user-friendly features, it’s one of the better alternatives on this list.

A few of the most helpful tools you’ll get with Feefo include:

  • Review Collection

Store owners can generate customer feedback to help build trust and boost sales.

  • Feedback Management

With this tool, businesses can respond to customer inquiries in real-time. Also, you can personalize communications for your customers and manage your sales data.

  • Experience Sharing

If you’re looking to gain new followers on your platforms, Feefo allows you to with their social media tools. Businesses can manage their marketing activity to boost conversions and drive more traffic along their sales funnel.

  • Data Analysis

One of the more notable features of Feefo is how they help you to analyze data. Using metrics, you can look at your promotions’ performance and uncover new sales opportunities.

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  • All automated tools
  • User-friendly interface
  • Access to in-depth analytics
  • Customizable features


  • Tailored pricing per business
  • Not recommended outside of web-based integration

2. PostScript

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PostScript is a compelling alternative to Yotpo if you need SMS marketing automation.

Although it’s not an all-in-one eCommerce marketing tool, it helps to make connecting with users via SMS simpler. With the ability to automate your mobile campaigns based on customer actions, it effortlessly manages mobile marketing.

There are plenty of great features to unlock with PostScript, including:

  • Subscription List Management

When growing your marketing audience, the first thing to consider is subscription list growth. Using PostScript, you can build your subscriber base using their functional tools.

  • Sales Boosting

Increasing sales requires a larger audience visiting your platform. With PostScript, you can master automation, triggers, and segmentation to convert visitors into high-paying customers.

  • Customer Retention

When building a loyal fanbase, you must have the tools to retain your audience. PostScript helps to make it simpler to nurture your customer-to-business relationships every step of the purchasing process.

  • QR Code Creation

QR codes are a fantastic way to drive traffic to your landing pages and promotions. Using this platform, you can create unique QR codes to direct customers to opt into your subscriber list.

  • Checkout Lead Collection

Another massive advantage of PostScript is that it enables businesses to get more subscribers during checkout. When customers are placing their orders, you can prompt them to sign up for your SMS lists.


  • High-quality customer service
  • Constantly updated with new tools
  • Helps with personalized services and dedicated support
  • Assist with managing business growth goals


  • Lower-quality on-platform analytics
  • More expensive than expected

3. Loox

When looking for cheaper alternatives to Yotpo, Loox is a relatively new platform. However, they meet most of the needs of modern businesses regarding eCommerce management.

You’ll surely be impressed if you’re a Shopify user, as their Shopify integration is rated top-tier.

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Loox boasts a user-friendly platform to help you gather and display customer reviews and referrals. It’s also primarily integrated through Shopify and offers a free trial for you to test out.

Let’s look at some of the most helpful features you’ll have by using Loox.

  • Visual User-Generated Content

Loox is one of our top recommendations for marketing tools that focus on visual UGC. Business owners can capture unique photo and video reviews to go along with customer reviews, boosting your ROI per purchase.

  • Automated Features

In modern marketing, automation is key because it helps to streamline your efforts. With Loox, you’ll unlock numerous automated features, including discounts and requests for videos and photos.

  • Shopify Integration

The seamless integration for Shopify you’ll get with Loox is impressive. It’s specially designed for the platform and offers some of the fastest loading speeds on the market. As a note, it’s also integrable with Shopify Plus.

  • Referral Tracking

You can connect all your platforms when you sign up for an account through Loox. This feature lets you track referrals across all channels in one convenient dashboard.


  • Attractive user interface
  • Plenty of automated tools
  • Easily imports genuine customer reviews
  • Seamless Shopify integration


  • Limited email design functions
  • Dashboard settings are slightly clunky

4. Birdeye

The reputation of your eCommerce company is one of its largest motivators.

With Birdeye, you’ll have all of the reputation management tools you could dream of to design your eCommerce stores. Like many other cheaper alternatives to Yotpo, Birdeye offers a free trial before you sign up for a paid plan.

You’ll get a wide assortment of features with Birdeye, ranging from monitoring tools to social ticketing. Let’s take a look at the most impressive features:

  • Reviews and Referrals

Your referrals and reviews are of the utmost importance when managing eCommerce stores. Using Birdeye, you can collect and push customer reviews to the forefront of your sales pages. Also, you can allow your customers to refer family and friends for exclusive bonuses.

  • Custom Pages

Your landing pages are a massive part of your online marketing routine. This platform allows you to craft custom landing pages with enhanced customer engagement and conversion rate tools.

  • Messaging Functions

Connecting with your customers has never been simpler than with the messaging feature on Birdeye.

Companies can engage with prospective leads and current customers on any channel from one location. This also includes a newly-added webchat feature.

  • Payment Enhancements (Beta)

Offering more than one way to pay at your store can be a fantastic solution to generate more sales. This introductory feature on Birdeye allows companies to accept text-to-pay and card reader payments.

  • Benchmarking

Analyzing metrics is a way to ensure you’re outperforming the competition. With the benchmarking tools, you can analyze your traffic and see whether your site meets your company goals.

  • Real-Time Surveys

Surveys are often one of the best ways to get your customer’s opinions on your site’s functionality in real-time. Using this tool, you can capture user feedback as soon as it happens, allowing you to understand your customers better.

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  • Stays relevant with frequent updates
  • Ideal for small and large eCommerce stores
  • Customizable employee access tools
  • Effortless reputation management tools


  • Lists few competitors in competition analysis
  • Some platform navigation is challenging

5. Podium

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Podium is one of the few platforms that boasts accessibility above all else.

As another one of the cheaper alternatives to Yotpo, it has a competitive list of features. Not only will you have wide device compatibility but also scalable tools.

With stellar customer service and remarkable business insights, it could be the perfect tool for your eCommerce business. There are three primary areas the program seeks to improve for small businesses: growth, communication, and payments.

Let’s look at the features included in each.

  • Growth

Podium considerably improves the growth of businesses by helping to manage product review generation and customer communication. You’ll be able to collect and display reviews of your products alongside written testimonials.

The platform also features a website chat and text marketing, helping you generate leads and drive more traffic into your sales funnel.

  • Communication

Another massive tenet of Podium is communication, which provides multiple communication channels for you to connect with customers.

You’ll be able to message directly through the platform, manage your contacts, and see their activity. With the addition of the inbox, all your messages across all channels will be in one place.

  • Payments

The final aspect Podium helps to improve is payment collection. Whether selling a product or service, this platform enables you to collect in-person and digital payments.


  • Effortlessly compiles customer review requests
  • Very simple for customers to use for the best reviews
  • Doesn’t require coding knowledge
  • Texting features are highly useful


  • It doesn’t have an automatic chatbot integration
  • Challenging to integrate with Hubspot

6. TurnTo

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TurnTo is a platform you’ve likely heard of if you’re searching for customer review generation. Not only is it one of the better and cheaper alternatives to Yotpo, but it also helps to enhance marketing management.

With knowledgeable customer service agents, you’ll find their products are a great way to grow your business online.

One of the more unique features of TurnTo is its Influencer packages. If you intend to work with influencers in the future, you can manage all of your eCommerce influencers in one spot.

Let’s look at some of the other remarkable tools TurnTo offers.

  • Rating and Review Suite

With TurnTo, you can access a complete suite of rating and review tools. These tools help capture reviews before, during, and after customers’ purchases.

With this suite, you’ll be able to prepare community Q&As, eCommerce reviews, and checkout comments.

  • User-Generated Content

Harnessing the power of UGC is simpler by using TurnTo, as it is the leading platform for social UGC. You can collect inspirational content from customers, curate the posts you want to display and publish them as needed.

TurnTo also provides tools to help you manage your publishing permissions to ensure you approve every post before it goes live.

  • Influencer Management

More and more eCommerce businesses are using influencers for marketing.

With TurnTo, you can discover, manage, and amplify your marketing in one tool. Also, there are plenty of tools to help you measure the success of campaigns from each influencer.


  • Remarkable social media management tools
  • User-friendly tools to import reviews
  • Easily curates hashtags, location photos, and tags
  • Plenty of automated processes to post photos


  • Report generation is lengthy
  • Email integrations lack features

What Is Yotpo?

Yotpo is an all-inclusive eCommerce marketing tool on several massive platforms, including Shopify, Magento, WooCommerce, and BigCommerce.

Undoubtedly, their tools catalog can be incredibly beneficial for small and large businesses. You’ll find everything you need to seamlessly market your online business, from SMS marketing tools to loyalty and referral program integration.

What Are Yotpo’s Features?

The features of Yotpo are where the platform truly shines. Let’s look at some top-rated solutions it can bring to your business.

  • Loyalty and Referral Programs: With loyalty and referral programs, you can customize how to reward your most loyal customers.
  • Subscriptions: If your business is designed on a subscription model, Yotpo helps simplify integrating subscription memberships.
  • User-Generated Content: With the Visual UGC feature, businesses can show customer-created videos and photos to entice more purchases.
  • Review Collection: As another important part of community advocacy, using Yotpo, you can collect and show customer reviews.
  • SMSBump: With the popularity of mobile shopping, SMSBump is an essential tool. It engages shoppers with the best possible mobile experience.
  • Security Features: According to the platform, they have enterprise-quality security. Some of their top regulations include GDPR, AICPA, CCPA, SOC, ISO, and the Privacy Shield Framework.
  • Integrations: As mentioned, one of the most competitive features of this platform is its massive number of integrations. You can pair Yotpo with Google, Facebook, Shopify, Zendesk, Mailchimp, and more.

What Are the Pros of Yotpo?

With such a popular platform, you can guarantee there are plenty of advantages Yotpo offers. Let’s explore some of its main benefits.

  • Email Alerts: Email alerts are essential for managing your marketing software. With this program, users are alerted to any changes that need to be made to your framework.
  • One-Click Publishing: Yotpo makes it simple to publish new content with their one-click feature. You can also effortlessly push the same published content to all of your socials.
  • Useful Free Features: Even if you don’t sign up for a paid account, Yotpo offers plenty of free functionality.
  • Easy-to-Use: As a first-time eCommerce marketing tool user, you’ll be glad to know this platform is effortless. It has a relatively intuitive user interface with top-rated support to help guide you through any questions.

What Are the Cons of Yotpo?

Yotpo also has several significant issues to think about before choosing it over other eCommerce solutions. Let’s review a few of the more notable disadvantages.

  • Costly: As a business, unlocking a marketing platform’s key features is essential. Unfortunately, Yotpo’s paid account is more expensive than expected, depending on your needed products. Some accounts are as low as $9/month (Visual UGC only), while the bundle packages (all products included) require a quote.
  • Lack of Social Media Control: Social media is essential for any business, and you’ll want your marketing software to offer plenty of control. With Yotpo, it lacks social media control, limiting how you display your reviews on your platforms.
  • Low-Quality Customer Support: Undoubtedly, you’re likely to have questions when integrating a new service for your business. Yotpo’s customer service is lacking, causing most users to troubleshoot issues independently.

Grow Your Online Business Now

When searching for cheaper alternatives to Yotpo, there are dozens of sites to consider. The six we reviewed in this guide are the cheapest and most feature-rich eCommerce management platforms to consider.

With many affordable tools, you can begin your online growth today!

Cheaper Alternatives to Yotpo FAQs

Now that you have a good list of Yotpo alternatives, allow us to provide you with other essential information to keep in mind.

1. How much does Yotpo cost?

The total cost of Yotpo varies depending on what features you want to use.

They have a unique pricing structure that allows businesses to customize their packages based on their needs. For example, you can buy individual products or bundle all of the products together for one inclusive price.

That said, if you want all of the features of Yotpo, pricing varies from business to business. You will need to acquire a personalized quote to know the specific costs to expect.

Let’s look at the individual pricing for each Yotpo product and tier.

SMSBump: SMS marketing tool

  • Free plan ($0/month)
  • Growth plan ($19/month)
  • Prime plan ($59/month)
  • Premium plan (Quote)
  • Enterprise plan (Quote)

Reviews: Collect customer reviews for social proof

  • Free plan ($0/month)
  • Growth plan ($15/month)
  • Prime plan ($119/month)
  • Premium plan (Quote)
  • Enterprise plan (Quote)

Loyalty and Referrals: Implement loyalty and referral programs

  • Free plan ($0/month)
  • Silver plan ($29/month)
  • Gold plan ($249/month)
  • Platinum plan (Quote)
  • Enterprise plan (Quote)

Subscriptions: Manage customer subscriptions and subscription lists

  • Unlimited plan ($0/month to start, pay 1% after $500 in monthly subscription sales)
  • Visual UGC (User-Generated Content) – Capture, curate, and publish high-quality UGC
  • Free plan ($0/month)
  • Growth plan ($9/month)
  • Premium plan (Quote)
  • Enterprise plan (Quote)

2. How does Yotpo work?

Yotpo works in numerous ways, from gathering and curating customer reviews to chatting with loyal shoppers.

It’s designed to be an all-in-one eCommerce tool with plenty of remarkable features for effortless store management. It also has an extremely easy user interface, making it elementary for first-time users to learn quickly.

3. Is Yotpo worth it?

Undoubtedly, many cheaper alternatives to Yotpo can prove more useful to small businesses. However, investing in Yotpo can be worth it if you have the budget.

The platform has some of the most intuitively designed automated features.

Also, you’ll find that you’ll unlock advanced tracking features, which are often hard to find with alternative programs. For example, you can manage your customer behavior at every step of the sales funnel to boost your total sales.

Undoubtedly, large and small businesses will see considerable growth with Yotpo.

4. Is Yotpo secure?

The security of your eCommerce marketing platform is essential. Yotpo meets various security measures, ensuring your content is always secure. You can review the platform’s specific security measures here.

5. How to remove Powered by Yotpo?

If you have a free plan, you’ll likely work with a watermarked version of Yotpo.

Like other paid software programs, upgrading your account is the only way to remove the watermark. Otherwise, you’ll be marketing the company’s tool in exchange for access to free features.

Uday Tank is a serial entrepreneur and content marketing leader. He has a wide variety of interests and enjoys writing, including marketing, productivity, business, health, diversity, and management.